Financial ad standards not improving - FSCP

The Financial Services Consumer Panel (FSCP) says more than four in every ten investment and mortgage advertisements (42%) flout the regulator’s rules. However, it says virtually the same number (43%) were also non-compliant in the equivalent study in 2006, bar a slight improvement in the mortgage arena, suggesting standards have been stagnant. The FSCP says the FSA should publish details of promotions and adverts that do not reach the standard as soon as they are identified, as already happens with broadcast financial services advertising through OFCOM and the Advertising Standards Aut...