PFS suggests "financial planner" label reflects advisers' job description

John Ellis, public affairs director at the PFS, says the title “fits the job description” of IFAs more closely than the financial adviser title. “We need to look at what the IFAs are doing,” says Ellis. “If they are asking the consumer questions, rather than just selling a product, then it is planning.” The PFS will send learning statements to IFAs in November and some will get the new title by early next year. Ellis says the PFS will “accompany this with publicity” and “IFAs who belong to the PFS will be sent leaflets to give to customers”. Ellis also says there is no conflict b...