Standard Life scoops 'Advisers Choice' award

clock •

Hargreaves Lansdown, Friends Provident and Prudential shared five winners' awards at the fifth annual Online Finance Awards 2004 held last evening.

Further prize winners included Selestia, Smile, Birmingham Midshires, Bradford & Bingley, Assureweb, Interactive Investor and Deal4Free. Standard Life’s www.ifazone.com scooped the Adviser’s Choice award. The evening is arranged to reward excellence in sites specialising in financial services across a number of b2b and b2c categories, with judges scoring points for categories such as technology, level and clarity of information, presentation, as well as ethical use of information provided on the sites. Deborah Benn, chair of the judging panel said: “A combination of increased competi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

FCA: Boundary between regulated and unregulated AI financial advice becoming blurred

FCA: Boundary between regulated and unregulated AI financial advice becoming blurred

'AI is moving faster than any regulatory framework was designed'

Jack Roach
clock 19 October 2026 • 4 min read
Blevins Franks partners with Palindrome to automate cross-border wealth advice

Blevins Franks partners with Palindrome to automate cross-border wealth advice

Designed to ‘make advisers’ jobs easier’

Sophia Panayi
clock 19 October 2026 • 2 min read
Could AI turn investors into herds of 'turbo sheep'?

Could AI turn investors into herds of 'turbo sheep'?

'Investors remain as susceptible to herding, panic and euphoria as when news travelled by pigeon'

Simon Skinner
clock 14 October 2026 • 4 min read