Financial planning 'badly' needed PFS £1m talent pledge – what next?

Considerations include representation, showing not telling, and small business support

Jen Frost
clock • 6 min read

The Personal Finance Society’s (PFS) £1m new talent pledge has been lauded as a positive step for a profession that has struggled to entice young advisers, though the proof will be in the execution and additional challenges remain on keeping people in the profession.

The PFS last Wednesday (23 July) unveiled an initial £500,000 of spending under its ‘Pathway to the Profession' initiative. It further called for input on where the next £500,000 could be best used. The first designated chunk includes £200,000 to support 500 individuals to get their Diploma in Regulated Financial Planning, with another £200,000 earmarked for activities with organisations including Coventry University, Everywoman, The Duke of Edinburgh's Award, UCAS and UpReach. In addition to looking to attract young talent, the PFS is also looking to bring in career returners, includ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Jen Frost
Author spotlight

Jen Frost

Editor at Professional Adviser

More on Your profession

Rise of the money coach

Rise of the money coach

Advice hurdles pose as push factors but plenty of pull factors too

Sophia Panayi
clock 30 June 2026 • 9 min read
Why advice gap progress may be on the horizon

Why advice gap progress may be on the horizon

'Three things appear to be moving the needle'

Will Dunwell
clock 30 June 2026 • 5 min read
Why accessibility is a must-have in a digital-first world

Why accessibility is a must-have in a digital-first world

Meeting the accessibility needs of vulnerable customers

Jonathan Hassell
clock 29 June 2026 • 4 min read