Financial planning 'badly' needed PFS £1m talent pledge – what next?

Considerations include representation, showing not telling, and small business support

Jen Frost
clock • 6 min read

The Personal Finance Society’s (PFS) £1m new talent pledge has been lauded as a positive step for a profession that has struggled to entice young advisers, though the proof will be in the execution and additional challenges remain on keeping people in the profession.

The PFS last Wednesday (23 July) unveiled an initial £500,000 of spending under its ‘Pathway to the Profession' initiative. It further called for input on where the next £500,000 could be best used. The first designated chunk includes £200,000 to support 500 individuals to get their Diploma in Regulated Financial Planning, with another £200,000 earmarked for activities with organisations including Coventry University, Everywoman, The Duke of Edinburgh's Award, UCAS and UpReach. In addition to looking to attract young talent, the PFS is also looking to bring in career returners, includ...

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