'More competition' for platforms to be chosen by consolidators

FCA’s advice/guidance boundary review also a big theme

Isabel Baxter
clock • 5 min read

There is currently more competition for platforms to become the preferred choice for consolidators and bigger firms, according to The Lang Cat senior analyst Rich Mayor.

Speaking to Professional Adviser, Mayor said the two "big tracks" for advice platforms are consolidating markets and advice evolution. Mayor explained that there is more competition for platforms to become the preferred choicefor consolidators and other ‘big firms' in general. "There's still plenty of consolidators snapping up IFA firms, even if there's still massively more small IFA firms than bigger firms in terms of numbers of firms," he explained. The senior analyst said there is a "whole untapped" market of the consolidators, big businesses, nationals and networks that platfor...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Advised platform AUM grows 9.24% in Q2 despite drop in flows

Advised platform AUM grows 9.24% in Q2 despite drop in flows

Highest quarterly growth since Q2 2020 but net sales dip 8.95%

Sophia Panayi
clock 12 August 2026 • 2 min read
Top ten recommended adviser platforms of H1 2026 revealed

Top ten recommended adviser platforms of H1 2026 revealed

Aviva retains top spot while Scottish Widows sees biggest improvement

Sophia Panayi
clock 05 August 2026 • 2 min read
Platforms vie to attract retail investors ahead of SpaceX IPO

Platforms vie to attract retail investors ahead of SpaceX IPO

Could be 'first foray into investing' for many

Michael Nelson
clock 08 June 2026 • 4 min read