Why advice firms need to be 'more intentional' when attracting new talent

The Financial Conduct Authority recently revealed the average age of an adviser has decreased from late 50s to late 40s. However, half of all regulated financial advisers are still over the age of 50. While firms have been encouraging new talent into the profession through academies, the focus is often on inviting second careerists, rather than graduates. Only 12% of financial advisers are under 30, according to the BWD Financial Planner Earnings and Benefits Census 2025/26. The census states that while the sector can attract mid-career entrants, "the best and most sustainable way ...