The advice business: Andrew Goodwin on innovation and adaptation

‘Financial advice should be available to everyone’

Jenna Brown
clock • 5 min read

Jenna Brown talks to Truly Independent co-founder and CEO Andrew Goodwin about IFA leadership, business challenges and what book advisers should read next…

Adviser, author and industry commentator Andrew Goodwin (pictured) co-founded IFA business Truly Independent in 2010. The business, which he leads as CEO, has about 70 advisers on its books, in a mix of employed and self-employed positions. They are spread across the company's twin pillars, which are Truly Independent and Truly Private Clients. Growth is firmly on his agenda. Truly Independent has purchased 15 sole-trader businesses during the past three years. He tells PA his role has shifted during the past decade-and-a-half: "Over the years, my responsibilities have moved more t...

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