The advice business: Andrew Goodwin on innovation and adaptation

‘Financial advice should be available to everyone’

Jenna Brown
clock • 5 min read

Jenna Brown talks to Truly Independent co-founder and CEO Andrew Goodwin about IFA leadership, business challenges and what book advisers should read next…

Adviser, author and industry commentator Andrew Goodwin (pictured) co-founded IFA business Truly Independent in 2010. The business, which he leads as CEO, has about 70 advisers on its books, in a mix of employed and self-employed positions. They are spread across the company's twin pillars, which are Truly Independent and Truly Private Clients. Growth is firmly on his agenda. Truly Independent has purchased 15 sole-trader businesses during the past three years. He tells PA his role has shifted during the past decade-and-a-half: "Over the years, my responsibilities have moved more t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Lead generation: Execution is just as important as selection

Lead generation: Execution is just as important as selection

'It's no surprise the channel has, at times, been met with scepticism'

Richard Ardron
clock 20 May 2026 • 3 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 19 May 2026 • 2 min read
Why leaders in wealth and advice need a new operating system

Why leaders in wealth and advice need a new operating system

Creating clarity, focus and follow-through in uncertain times

Duncan Lancashire
clock 18 May 2026 • 4 min read