How Octopus Money is building its 'advice-for-all' model

The firm has repositioned itself as a business focused on helping everyone – not just the wealthy – with their finances. In doing so, it is looking to quietly rewriting the rulebook on how financial advice can scale. Handcock, who spoke to PA as she marks two years as CEO at the business, said Octopus Money's model allows the business to "never say no to anyone," a concept that has fuelled its triple-digit growth. "We're proud of proving that a single front door works," Handcock said. "You walk through, and whether your needs are simple or complex, you get the help you need. That might b...