Unconscious bias: Female advisers on working in a 'boys club'

'A hard cycle to break'

Julia Bahr
clock • 4 min read

With women still underrepresented throughout all levels of financial advice, whether as a proportion of advisers or across leadership roles, there is a great deal of focus on the lack of gender diversity in the profession, writes Julia Bahr

Unconscious bias could be a key underlying reason for the lack of promotion or stalling careers for women, according to advisers. PA spoke to female advisers about how unconscious bias manifests itself in financial planning and why addressing it is so critical to the industry. Rebecca Robertson, founder of Evolution Financial Planning, tells PA that the ‘old boys club' is still going strong in financial services. "I personally have always been annoyed that every event involved golf. Meals at golf clubs, days out at golf clubs. Everyone talking about golf and their score," she says. ...

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