Advising business owners: Who 'owns' the SME client relationship?

Relationships built on trust

Jenna Brown
clock • 7 min read

As SME owners look to reshape their post-pandemic finances, which of their trusted advisers is in the best position to help? Jenna Brown finds out why accountants and advisers have never been so close…

Professional connections and referrals are part and parcel of being in the advice profession and are often seen as the Holy Grail for IFAs. But it is not often a business relationship that is formalised and promoted. However, things appear to be changing as advisers and accountants realise the benefits of working more closely, not only for their clients but also for their businesses, in terms of reputation, trustworthiness and providing that much-coveted all-round service. One such tie-up between adviser Pareto Financial Planning and accountancy firm Beever and Struthers has seen the ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Editor's view: Feeling the heat

Editor's view: Feeling the heat

The editor's Friday Night Takeaway from 29 May

Jen Frost
clock 29 May 2026 • 2 min read
Why advice firms need to be 'more intentional' when attracting new talent

Why advice firms need to be 'more intentional' when attracting new talent

Financial advice not seen as ‘a profession at all, let alone a first-choice career’

Sophia Panayi
clock 27 May 2026 • 8 min read
Lead generation: Execution is just as important as selection

Lead generation: Execution is just as important as selection

'It's no surprise the channel has, at times, been met with scepticism'

Richard Ardron
clock 20 May 2026 • 3 min read