Hybrid advice model boom: Can smaller adviser firms enter the arena?

Traditional, face-to-face financial advice is being shaken up by the launch of hybrid advice models by some larger investment firms, which combines digital solutions and an advice professional to create what one may call a versatile experience for client and adviser. The demand for hybrid advice has been propelled by the pandemic since face-to-face meetings were put on hold and larger investment houses have tried to pounce. As opposed to robo-advisers, these more comprehensive human and technology-based services are not being developed by start-ups but by large, established players al...