Convinced to invest in 60 seconds: TikTok and the rise of the 'finfluencer'

Balance between advice & guidance

Sophie King
clock • 11 min read

Social media can be a really positive place, one that advisers can use to their advantage, writes Professional Adviser's Sophie King. But, do the negatives outweigh the positives? The newer video platform TikTok is quickly filling up with questionable 'influencers' offering money guidance and 'advice'...

Social media is an incredibly powerful platform, one that has enabled people to communicate with each other from across the globe, and all at the click of the button or the tap of a screen. That said, it has also caused myriad problems, from the threat it offers to modern democracy and the deterioration of political discourse. The pros and cons, of course, extend to financial services, where social media is often used to urge younger people onto the saving bandwagon. Many social media platforms offer guidance or ‘advice' on money. Most recently, social media influencers Chloe Ferry, Hele...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FIF25: Advisers 'apprehensive' about committing to lower-cost bases

FIF25: Advisers 'apprehensive' about committing to lower-cost bases

Clever IM’s George Cliff spoke at the Future of Investment Festival

Sahar Nazir
clock 04 June 2025 • 1 min read
Advisers not using AI have 'no fighting chance going forward'

Advisers not using AI have 'no fighting chance going forward'

‘Don’t look for one AI tool to do everything’

Sahar Nazir
clock 04 June 2025 • 3 min read
Most advisers consider fewer than 10% of their clients as vulnerable

Most advisers consider fewer than 10% of their clients as vulnerable

Focus on vulnerable clients remains on FCA’s radar

Isabel Baxter
clock 03 June 2025 • 1 min read