Convinced to invest in 60 seconds: TikTok and the rise of the 'finfluencer'

Balance between advice & guidance

Sophie King
clock • 11 min read
Content creators have been using TikTok to offer investment guidance.
Image:

Content creators have been using TikTok to offer investment guidance.

Social media can be a really positive place, one that advisers can use to their advantage, writes Professional Adviser's Sophie King. But, do the negatives outweigh the positives? The newer video platform TikTok is quickly filling up with questionable 'influencers' offering money guidance and 'advice'...

Social media is an incredibly powerful platform, one that has enabled people to communicate with each other from across the globe, and all at the click of the button or the tap of a screen. That said,...

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