Budding adviser launches financial coaching service for ethnic minorities

During Covid-19 pandemic

Sophie King
clock • 6 min read

The coronavirus lockdown meant Jordan Maxwell could not get his relevant qualifications to become a financial adviser. However, after discovering financial coaching, Maxwell launched his own service for ethnic minorities and, in this article, tells Professional Adviser's Sophie King all about it...

Before launching a financial coaching service for members of ethnic minority groups, Maxwell (pictured) was originally working in property investment, after working in the Middle East as a teacher for three years. After coming back to the UK, Maxwell started work at Nova Financial Group, supporting those interested in property investment, including things like student accommodation. However, he had always wanted to join the side of financial advice, guiding savers on investment, pension planning as well as property and so, at the start of 2020, Maxwell interviewed with Quilter and St. Ja...

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