Susie Foottit: 'Expensive childcare should not be a barrier to success'

WIFA 2020 finalist

Hannah Godfrey
clock • 4 min read

Expensive childcare that can make women feel they have to choose between a family and their career is a factor in why they are not found in senior positions in financial advice firms, Women in Financial Advice Awards (WIFA) finalist Susie Foottit says.

The veteran financial adviser, who has been working in the sector since 1978, has watched the profession become more female-friendly over the years. She began her career at a brokerage before setting up her own business, Lambourne Buckingham, with a female partner back in 1981. Two decades later the business was sold to Helm Godfrey where Foottit still works as a financial adviser and partner. Foottit is one of 10 finalists in her category, Financial Adviser of the Year - London, at this year's WIFA awards. The awards, now in their third year, are designed to celebrate the achievement...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: One Four Nine Group raises £40,500 for charity partner

Feel Good Friday: One Four Nine Group raises £40,500 for charity partner

Firm picks three new charity partners for 2026/27

Professional Adviser
clock 24 April 2026 • 1 min read
Deal Dive: 2026 kicks off with a slower start

Deal Dive: 2026 kicks off with a slower start

Deals announced in Q1 2026

Isabel Baxter
clock 24 April 2026 • 3 min read
What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read