Breaking the mould: How one adviser profitably serves younger clients

Breaking the mould

clock • 2 min read

Ian Richards thrives in a market most advisers stray away from – at 37 years of age, he works with clients of his own generation.

After cutting his teeth at several firms, including Close Brothers Asset Management, the Warrington-based Chartered financial planner branched out on his own to launch Work to Live Financial Planning in August. The one-man operation targets clients in the 27 to 47 age bracket, particularly the self-employed. "I work with high level corporates who are looking to leave the corporate world, small and medium business owners in the growth stage and freelancers and contractors," he says. "I think people reach a certain point in their lives and think ‘what's next', so it's helping them reach...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

SJP wealth management CEO James Rainbow hits back at 'expensive' label

SJP wealth management CEO James Rainbow hits back at 'expensive' label

Charging structure overhaul ‘proves’ otherwise, he says

Sahar Nazir
clock 15 July 2025 • 2 min read
LTAFs will be included in Stocks & Shares ISAs from April 2026

LTAFs will be included in Stocks & Shares ISAs from April 2026

Wave of City reforms

Eve Maddock-Jones
clock 15 July 2025 • 3 min read
FCA to shorten authorisation timelines

FCA to shorten authorisation timelines

Reduced from six to four months for complete applications

Sahar Nazir
clock 15 July 2025 • 1 min read