Breaking the mould: How one adviser profitably serves younger clients

Breaking the mould

clock • 2 min read

Ian Richards thrives in a market most advisers stray away from – at 37 years of age, he works with clients of his own generation.

After cutting his teeth at several firms, including Close Brothers Asset Management, the Warrington-based Chartered financial planner branched out on his own to launch Work to Live Financial Planning in August. The one-man operation targets clients in the 27 to 47 age bracket, particularly the self-employed. "I work with high level corporates who are looking to leave the corporate world, small and medium business owners in the growth stage and freelancers and contractors," he says. "I think people reach a certain point in their lives and think ‘what's next', so it's helping them reach...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

March 2024: Month in review with deputy editor Jenna Brown

March 2024: Month in review with deputy editor Jenna Brown

Take a look at some of the news and feature highlights of the last month

Jenna Brown
clock 28 March 2024 • 5 min read
Wren Sterling adds £265m in client assets in latest deal

Wren Sterling adds £265m in client assets in latest deal

First advisory firm purchase of 2024 for national financial planner

Jenna Brown
clock 28 March 2024 • 1 min read
Consumer Duty Alliance looks to attract advice industry talent

Consumer Duty Alliance looks to attract advice industry talent

New Talent Alliance will be chaired by M&G Wealth Advice MD Tom Hegarty

Isabel Baxter
clock 27 March 2024 • 2 min read