Two former fund supermarkets with opposing PROD interpretations

‘Not explicitly covered’

Tom Ellis
clock • 4 min read

Although PROD has now been in force for almost a year, advisers and providers are using different tactics to comply. Here, Tom Ellis and the lang cat's Terry Huddart consider the contrasting examples of two platform giants

'PROD' - the short-hand term for product intervention and product governance - was introduced alongside the second iteration of the Markets in Financial Instruments Directive (MiFID II) in January by the Financial Conduct Authority (FCA) but many advice firms and other financial services businesses have struggled to get to grips with the new rules. In the FCA's Product Intervention and Product Governance Sourcebook, the regulator outlines a number of things a "distributor" and/or a "manufacturer" now have to do. And, while all the platforms we surveyed agree they fall under PROD rules "i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA executive Sheldon Mills to depart

FCA executive Sheldon Mills to depart

Competition director to exit after eight years

Sahar Nazir
clock 24 November 2025 • 1 min read
Independently East declared failed by FSCS

Independently East declared failed by FSCS

Advice firm entered liquidation in 2023

Professional Adviser
clock 19 November 2025 • 2 min read
FCA consolidation review 'a warning shot' for acquirers

FCA consolidation review 'a warning shot' for acquirers

Regulator’s findings a ‘wake-up call’ for private equity and consolidators

Sahar Nazir
clock 05 November 2025 • 5 min read