Financial firms risk missing a golden opportunity in targeted support

'Targeted support’s success depends upon firm involvement'

clock • 4 min read

Targeted Support presents a golden opportunity to bridge the advice gap and service millions of underserved customers. The question is not whether it will work, but who will have the conviction to move first, writes Mark Glover

Just 19 firms have used the Financial Conduct Authority's (FCA) Pre-Application Support Service to help them get authorised to offer targeted support, according to a widely reported freedom of information request from consultancy Sicsic Advisory. Rather than an omission, this should be seen as a striking opportunity. Banks, large advice firms and investment and pension platforms have a rare window to shape a new market before it fully forms. Few regulatory initiatives offer first mover advantage and public policy alignment. This one does. The targeted support regime, expected to becom...

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