Why platform due diligence demands a tougher approach

PLATFORMS

clock • 7 min read

There is much more to platform due diligence than simply assessing the features and benefits on offer. Phil Ralli, head of platform proposition at Aviva, explains.

Considering the benefits and efficiencies gained from using platforms are eroded if an adviser adopts numerous offerings, it is unsurprising that recent research has found the average adviser uses between two and three. I imagine this is a figure that is set to continue at a similar level. While the trend is understandable, it does highlight the importance of the adviser's due diligence process and, specifically, what the focus of that process is on. Frequently, due diligence is used when referring to platform product research, where all the features, benefits, costs and products o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Clive Waller on platforms sector change and a new sponsor for the Vanguard UK Platform Awards

Clive Waller on platforms sector change and a new sponsor for the Vanguard UK Platform Awards

The Vanguard UK Platform Awards in association with The Platforms Association

Clive Waller
clock 04 March 2026 • 2 min read
Vanguard to sponsor UK Platform Awards

Vanguard to sponsor UK Platform Awards

Professional Adviser continues as media partner

Professional Adviser
clock 04 March 2026 • 1 min read
Perspectives on platforms and progress – past, present and future

Perspectives on platforms and progress – past, present and future

'Platform providers need as much input as they can get if they want to stay ahead of the curve'

Steve Andrews
clock 19 February 2026 • 4 min read