Rational thinking: Is behavioural finance worth advisers' attention?

BEHAVIOURAL FINANCE

Laura Miller
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Behavioural finance - touchy feely psycho-babble or financial planning essential? Laura Miller looks at the birth and evolution of a phenomenon.

If you asked someone, "do you want to lose money", the answer is undoubtedly going to be "no". So everyone acts in their own best financial interest, right? Not according to the fathers of behavioural...

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