Why platforms are competing on a lot more than price

COST-CUTS

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Platforms are under increasing pressure to re-examine charging structures, particularly as new propositions are launched. Henry Brennan looks at where many are targeting improved efficiency.

If some clients are cynics then, according to Oscar Wilde, they know the price of everything and the value of nothing. But is it all still about price? Business consultancy The lang cat's latest Guide to Platform Pricing revealed the progress that has been made in the industry towards delivering lower proposition charges. Founder and principal Mark Polson said in the guide that the ISA and general investment account (GIA) market has reportedly settled in a band of between 25bps and 35bps for core adviser business up to £200,000. Axa Elevate and Seven Investment Management (7IM) were d...

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