Friend or foe? How to make an exec-only offering work for you

D2C

clock

Do execution-only platforms offer a useful accompaniment to the post-RDR adviser business model? Henry Brennan finds out if a D2C ‘holding pen' for potential future clients makes sense.

Investment Funds Direct last week announced it would be selling off the execution-only side of its business, Fundsdirect. In addition to the fact the direct-to-consumer (D2C) proposition comprised only a small proportion of the business, managing director Hugo Thorman said the sale would remove any potential conflict of interest it might have as an IFA-facing business. Thorman said: “If you go directly to a consumer market, introducers and advisers feel uncomfortable because it leads them to believe that, potentially, you are trying to undermine their relationship with clients. We see...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Clive Waller on platforms sector change and a new sponsor for the Vanguard UK Platform Awards

Clive Waller on platforms sector change and a new sponsor for the Vanguard UK Platform Awards

The Vanguard UK Platform Awards in association with The Platforms Association

Clive Waller
clock 04 March 2026 • 2 min read
Vanguard to sponsor UK Platform Awards

Vanguard to sponsor UK Platform Awards

Professional Adviser continues as media partner

Professional Adviser
clock 04 March 2026 • 1 min read
Perspectives on platforms and progress – past, present and future

Perspectives on platforms and progress – past, present and future

'Platform providers need as much input as they can get if they want to stay ahead of the curve'

Steve Andrews
clock 19 February 2026 • 4 min read