Friend or foe? How to make an exec-only offering work for you

D2C

clock

Do execution-only platforms offer a useful accompaniment to the post-RDR adviser business model? Henry Brennan finds out if a D2C ‘holding pen' for potential future clients makes sense.

Investment Funds Direct last week announced it would be selling off the execution-only side of its business, Fundsdirect. In addition to the fact the direct-to-consumer (D2C) proposition comprised only a small proportion of the business, managing director Hugo Thorman said the sale would remove any potential conflict of interest it might have as an IFA-facing business. Thorman said: “If you go directly to a consumer market, introducers and advisers feel uncomfortable because it leads them to believe that, potentially, you are trying to undermine their relationship with clients. We see...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Hargreaves Lansdown and Moneyfarm top the tables in D2C platform market

Hargreaves Lansdown and Moneyfarm top the tables in D2C platform market

Industry assets grew by £2.7bn

Isabel Baxter
clock 12 May 2025 • 2 min read
AJ Bell platform hits record AUM as inflows rise 19%

AJ Bell platform hits record AUM as inflows rise 19%

13% rise over the past year and a 1% increase in the quarter

Linus Uhlig
clock 24 April 2025 • 2 min read
Wealthtime signs ten-year deal with Wipro to overhaul platform

Wealthtime signs ten-year deal with Wipro to overhaul platform

The firm will use Wipro's artificial intelligence

Sahar Nazir
clock 01 April 2025 • 2 min read