Tickets please! Why platform prices are like train fares

PLATFORMS

clock

Platform prices are obvious but value should be sought, writes AXA Wealth's Shaun Sandiford.

There has been a great deal of discussion about the importance of the price of platforms recently, with some commentators inventing their own ‘Plimsoll Lines’; outlining the level below which they believe platforms will sink. Being an economist by education, I have found the discussions quite interesting, but for me they have largely overlooked any consideration of value. Oscar Wilde once wrote that: “a cynic is a man who knows the price of everything and the value of nothing” and it seems rather fitting in the context of recent discussions. Compared to price, value for money is much ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Back to basics: Let's not forget platforms' fundamental attractions

Back to basics: Let's not forget platforms' fundamental attractions

'Providers have to shoulder the bulk of the blame for this knowledge gap'

Steve Andrews
clock 20 May 2025 • 4 min read
Hargreaves Lansdown and Moneyfarm top the tables in D2C platform market

Hargreaves Lansdown and Moneyfarm top the tables in D2C platform market

Industry assets grew by £2.7bn

Isabel Baxter
clock 12 May 2025 • 2 min read
AJ Bell platform hits record AUM as inflows rise 19%

AJ Bell platform hits record AUM as inflows rise 19%

13% rise over the past year and a 1% increase in the quarter

Linus Uhlig
clock 24 April 2025 • 2 min read