Tickets please! Why platform prices are like train fares

PLATFORMS

clock

Platform prices are obvious but value should be sought, writes AXA Wealth's Shaun Sandiford.

There has been a great deal of discussion about the importance of the price of platforms recently, with some commentators inventing their own ‘Plimsoll Lines’; outlining the level below which they believe platforms will sink. Being an economist by education, I have found the discussions quite interesting, but for me they have largely overlooked any consideration of value. Oscar Wilde once wrote that: “a cynic is a man who knows the price of everything and the value of nothing” and it seems rather fitting in the context of recent discussions. Compared to price, value for money is much ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Perspectives on platforms and progress – past, present and future

Perspectives on platforms and progress – past, present and future

'Platform providers need as much input as they can get if they want to stay ahead of the curve'

Steve Andrews
clock 19 February 2026 • 4 min read
Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Hargreaves Lansdown slashes account fees to 0.35% in charges overhaul

Annual account charges to drop

Patrick Brusnahan
clock 26 January 2026 • 1 min read
AJ Bell platform AUM hits record £108bn as advised customer numbers rise

AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock 22 January 2026 • 2 min read