Peter Craddock, group operations director at Perspective Financial Group, explains why focusing on your clients' emotional needs, face-to-face, can lead to longer-lasting relationships.
When it comes to client retention post-RDR the notion of the ‘client service proposition' will be key. Having a proposition is nothing new but the RDR has made it a priority. However, in the clamour for having an RDR-ready proposition some firms might have lost sight of what a quality proposition can deliver and the significant impact it can have on ensuring clients are, not only kept, but continue to recommend the advisory proposition to others. The RDR may well have helped to focus on the need to provide a transparent service and costing structure, but this has always been a key dri...
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