Web tactics


Dean Jones investigates the importance of the internet in building new relationships with clients

The IFA world is undergoing one of the most marked transformations of recent years with a combination of regulatory change and the impact of direct-to-consumer providers forcing advisers to reassess their business model. Against the backdrop of one of the most difficult markets in recent years, advisers face an uphill struggle to remain profitable. A key driver of this change has been the impact of the internet and availability of digital technologies, changing the model for consumer interaction. According to the Office of National Statistics, 42.9 million people in the UK, around 70% of...

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