Protection

Given the increasing importance of business protection in the current economic climate, Jerry Bayman looks at how advisers can attract new business clients.

Considering the current economic climate, what do you think the main focus will be in terms of marketing budgets in the next 12 months? Do you think that lead-buying will fare well?

Ruth, 26, is a magazine designer living in London. Although in good health, she suffered from ME for two years in her teens, and contracted malaria while on a gap trip around the world. While she is generally in good health, her ME flared up slightly...

With the EU Gender Directive now UK law and more changes anticipated, Nick Starling explores the potential impact of anti-age discrimination legislation on health and protection insurance.

Complementary to PMI, cash plans can help through hard times, Peter Lauris tell Peter Carvill.

Companies can get ahead in the recession by investing money in a marketing plan. Justin Rees explains how lead-generation spend should be analysed.

In the first of a series John Woodford offers a guide to the elements going into the pricing of protection products.

As the recession bites, sales of protection products may fall and claims may increase. Ann-Marie Dec and Jill Harvey ask if talking to customers is the solution.

Complementary to PMI, cash plans can help through hard times, Peter Lauris tell Peter Carvill