Considering the current economic climate, what do you think the main focus will be in terms of marketing budgets in the next 12 months? Do you think that lead-buying will fare well?
Paul Russell, A1 Life Insurance The economic climate means that businesses are being forced to monitor their spending more stringently than ever before. Although companies may struggle to afford the costs of big marketing campaigns, many will look at cutting back in other areas so that such projects can be achieved. The insurance industry is more competitive and challenging now than ever before. Customers are confident in shopping around and vigilant in where they spend their disposable income. Over the next 12 months, brokers and insurers will have to demonstrate an effective marke...
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