LV= has revealed it completed almost two thirds (61%) of all protection applications from IFAs in five days or less last year.
The insurance sector has been chastised for not engaging well enough with politicians and advisers have been urged to lobby their MPs.
Last night COVER recognised the best work of those in the health insurance and protection world.
Louise Colley from Aviva picked up the Outstanding Achievement Award at last night's COVER Excellence Awards.
Aviva has reduced its not taken up (NTU) rates for protection products by a quarter over the last three years.
Insurers must continue using their online systems in to post sales care to support advisers and their client relationships, an industry working group has demanded.
The UK insurance industry is urging the FSA to push ahead with some parts of the Solvency II regime at the start of 2013, despite the fact the rest of the continent is likely to delay until 2014.
Defaqto and other ratings agencies have been attacked for "driving the wrong behaviour" by encouraging product complexity and being "in danger of misleading consumers".
Unum has become the second insurer to use ITV's Downton Abbey to promote the importance of income protection (IP).
Cigna has reached a deal to buy protection and travel insurance provider FirstAssist with the aim of growing its UK presence.