Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

Editor's view: Financial futures powered by Deliveroo

Your Business

Editor's view: Financial futures powered by Deliveroo

The editor's Friday Night Takeaway from 4 July

clock 04 July 2025 • 3 min read
IFAs look to boost clients' private markets exposure

Investment

IFAs look to boost clients' private markets exposure

Expect increase in stock market volatility

clock 02 July 2025 • 2 min read
Brooks Macdonald launches financial planning brand Brooks Financial

Your Business

Brooks Macdonald launches financial planning brand Brooks Financial

Follows Lift, Lucas Fettes and CST acquisitions

clock 01 July 2025 • 2 min read
Targeted Support: One-off firm costs could approach £69m

Regulation

Targeted Support: One-off firm costs could approach £69m

One firm estimated IT costs of £1m a year alone

clock 01 July 2025 • 3 min read
Targeted support: FCA seeks feedback on high-risk products

Regulation

Targeted support: FCA seeks feedback on high-risk products

Proposes to exclude products subject to marketing or distribution restrictions

clock 30 June 2025 • 3 min read
Number of highly vulnerable clients slides

Your profession

Number of highly vulnerable clients slides

Dynamic Planner research finds

clock 27 June 2025 • 2 min read
Under 55s open to 'pay as you go' advice

Regulation

Under 55s open to 'pay as you go' advice

Lang Cat research finds

clock 27 June 2025 • 2 min read
SJP told to compensate man over charges breakdown failings

Regulation

SJP told to compensate man over charges breakdown failings

Information sought amid client’s ongoing advice provision concerns

clock 26 June 2025 • 2 min read
Consumer Duty drives half of firms to stop serving clients

Regulation

Consumer Duty drives half of firms to stop serving clients

Lang Cat research finds advice gap steady with just 9% paying for advice

clock 25 June 2025 • 4 min read
Reform's Zia Yusuf hits back at Britannia Card criticism

Tax planning

Reform's Zia Yusuf hits back at Britannia Card criticism

Tax expert has argued it could cost £34bn

clock 24 June 2025 • 2 min read