Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

Square Mile launches MPS range and rebrands under Titan banner

DFM & Model Portfolios

Square Mile launches MPS range and rebrands under Titan banner

Marks ‘latest major product collaboration’

clock 08 September 2025 • 1 min read
Editor's view: Crypto questions and a football fiasco

Your Business

Editor's view: Crypto questions and a football fiasco

The editor's Friday Night Takeaway from 5 September

clock 05 September 2025 • 2 min read
Editor's view: Taylor and Travis, Torsten and tax

Your Business

Editor's view: Taylor and Travis, Torsten and tax

The editor's Friday Night Takeaway from 29 August

clock 29 August 2025 • 3 min read
Evelyn Partners AUM closes H1 at £64.6bn 'all-time-high'

Companies

Evelyn Partners AUM closes H1 at £64.6bn 'all-time-high'

Gross inflows and net flows climb

clock 29 August 2025 • 2 min read
Advisers missing a 'share of wallet' trick

Your profession

Advisers missing a 'share of wallet' trick

Aegon and NextWealth research suggests just a quarter track this

clock 27 August 2025 • 2 min read
'Still time' to reconsider IHT/pensions as receipts continue climb

Tax planning

'Still time' to reconsider IHT/pensions as receipts continue climb

But government likely to ‘stubbornly stick’ with proposals, expert says

clock 21 August 2025 • 3 min read
Editor's view: Will the next budget scupper tax planning clarity?

Your profession

Editor's view: Will the next budget scupper tax planning clarity?

The editor's view from 15 August

clock 18 August 2025 • 3 min read
The Openwork Partnership names CEO

People

The Openwork Partnership names CEO

Appoints Rob Barker

clock 13 August 2025 • 2 min read
PFS signals 'global ambition' and teases new leadership role

Your profession

PFS signals 'global ambition' and teases new leadership role

The Personal Finance Society (PFS) has signalled intent to “explore international relevance” and teased the creation of a leadership role “to represent the PFS externally”.

clock 12 August 2025 • 2 min read
Editor's view: From sour to sweet – building back client trust

Your Business

Editor's view: From sour to sweet – building back client trust

The editor's Friday Night Takeaway from 8 August

clock 08 August 2025 • 2 min read