TISA CEO: Cash ISA limit cut would pose targeted support barrier

Comments follow speculation on ISA changes

Jen Frost
clock • 2 min read

Were a cut to the cash ISA limit to be announced in the upcoming Autumn Budget, this could pose a risk to firms’ ability to deliver “better outcomes” through the incoming targeted support regime, delegates at a TISA conference heard.

Addressing attendees at TISA's 2025 annual conference this morning (12 November), TISA CEO Carol Knight pointed to the cash ISA, which today has a limit of £20,000, as a "trusted and accessible" product that "supports resilience for people of all ages", whether saving for a first home or approaching retirement. She cautioned that reforms that "reduce flexibility or introduce unnecessary complexity risk undermining consumer confidence", noting that a change would come at a time when firms are preparing themselves and the public for the new targeted support regime. "Shifting the product...

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Jen Frost
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Jen Frost

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