Average age 31 with 32% female

Value proposition

134,000 people – mostly women – affected

Up £0.7bn year-on-year

First of three-part series

Personalised deals for each client

DIY or external expert input

'Get them while they're young'

Bristol-based financial adviser Harold Stephens has launched a service for clients who have lost a loved one in collaboration with Settld, a nationwide bereavement service.