Opinion

I've started this short blog with a question because I don't think there is a definitive answer when talking about structured products. Let me explain.

O case study, case study, wherefore art thou case study? Our industry has millions of satisfied policyholders, so why do we continually draw a blank when asked to find some of them?

Considering the current economic climate, what do you think the main focus will be in terms of marketing budgets in the next 12 months? Do you think that lead-buying will fare well?

Ruth, 26, is a magazine designer living in London. Although in good health, she suffered from ME for two years in her teens, and contracted malaria while on a gap trip around the world. While she is generally in good health, her ME flared up slightly...

Considering the current economic climate, what do you think the main focus will be in terms of marke...