Social Media

Retweet at your peril: Eight FCA social media dos and don'ts

The Financial Conduct Authority (FCA) has dropped its suggestion firms should be using #ad in financial promotions on Twitter, following industry concerns about its appropriateness.

An adviser trade association is calling on the regulator to ensure its final guidance on using social media channels is clear after a poll of members suggested more than a third were unaware the watchdog was looking into the issue.

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Only one in four advisory firms operates a social media policy for staff despite its increasing use and growing scrutiny from the regulator, research suggests.

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