Keep it simple: Compliant social media strategies explained

LinkedIn, Facebook, Twitter and YouTube are just a few of the social networks that financial advisers in the UK are embracing in ever-increasing numbers. But are these socially savvy advisers also sure of the business value social media affords? And is there a protocol to follow? The Financial Conduct Authority (FCA) has recently published its finalised guidance on using social media for promoting services, attempting to clarify the rules for advisers to follow. Despite some notable changes from its initial consultation document, the regulator does offer some much-needed guidance on c...