AI

'My brain thinks in spreadsheets, not sparkles'

‘The challenge is that delivering advice is hard’

Must be adopted in a safe, responsible, and compliant way.

To deploy ‘safe and responsible’ AI

Less than 5% of advisers have a full AI policy

Harnessing AI and digital tools to boost efficiency

AI viewed as both an opportunity and risk by compliance officers

Taking the ‘eh?’ out of AI

Pledges 90% cost to serve reduction