In conversation with advisers: Going digital if your clients desire it

clock • 2 min read

Partner Insight: Cathi Harrison, director of para-sols and Apricity and Clare Farrell managing director at Northfield Wealth met in London recently to discuss offering digital services to clients.

In the fourth video of the series, they talk to Julian Marr, Editor of Professional Adviser about offering a digital approach to clients if they want it.

Harrison says financial advisers should be developing digitally if it something their clients want, and it is something they can do and have a personal interest in. She gives a word of warning, however: "Financial advisers shouldn't be developing a digital strategy for their clients, just because they heard about it in the news, or they think it is the latest thing to do.

"If I was an adviser, as part of my clients' annual review, I would be asking if I needed more of a technological approach and then I would ask, how could I go about delivering that to my clients?

"The majority of clients are using platforms, and there are back office systems where they can log in and see a lot of the data they need already. What they then should do, is discuss what they want from their financial adviser - once or twice a year. This one-to-one advice is something you wouldn't get from a robo-adviser or an online platform.

"There is a lot of talk about robo-advice playing a role in supporting the traditional financial adviser, but I wouldn't be carrying out digital financial advice, just because another financial adviser is doing it."

Farrell says: "If a financial adviser feels digital advice is appropriate to their business model, then they should go ahead with it, but for us [Northfield], it is not something high on the agenda. Technology, however, can help in many ways, we are doing that upfront, so our clients can fill in their ‘attitude to risk questionnaire online', and they can complete part of their fact find online. But we don't insist on digital services, if it is not right for that client. I do, however think that technology is very important, but we shouldn't force it on our clients who are not ready yet."

To read more articles like this, sign up here

More on Partner Insight

Partner Insight: Is 'strategic' still a dirty word? That depends...

Partner Insight: Is 'strategic' still a dirty word? That depends...

Some strategic bond funds are more effective than others

Gareth Jones
clock 15 August 2023 • 1 min read
Partner Insight: Vanguard — higher inflation not the end of the 60/40 portfolio

Partner Insight: Vanguard — higher inflation not the end of the 60/40 portfolio

Even in a world where global stocks and bonds are positively correlated, the 60/40 model delivers value to investors

Flavio Carpenzano, investment director at Capital Group

Industry Voice: An attractive income without lowering quality

Opportunities exist though caution is advised

Gareth Jones
clock 14 March 2023 • 1 min read

In-depth

Wedding planner to adviser: Sophie Lodge on happily ever after

Wedding planner to adviser: Sophie Lodge on happily ever after

‘I want to be the financial adviser that I wish I had’

Sahar Nazir
clock 20 September 2023 • 4 min read
Schroders UK Platform Awards 2023: Full list of winners revealed!

Schroders UK Platform Awards 2023: Full list of winners revealed!

See who took home a trophy at last night’s ceremony in London

Professional Adviser
clock 20 September 2023 • 1 min read
SDR delay: A 'mixed bag' of effects on the advice industry

SDR delay: A 'mixed bag' of effects on the advice industry

‘Advisers should be aiming to go above and beyond these labels’  

Isabel Baxter
clock 18 September 2023 • 6 min read