In conversation with advisers: Risk profiling - how should risk be targeted?

clock • 1 min read

Partner Insight: Flora Maudsley-Barton, managing director of Parsonage Financial and Kerry Nelson, managing director of Nexus Financial met in London recently to discuss how risk should be targeted.

 

In the third video of the series Editor of Professional Adviser, Julian Marr talks to Flora Maudsley-Barton and Kerry Nelson about the evolution of risk-profiling (see above).

Nelson (Parsonage Financial): "Risk profiling has become more sophisticated than it was say five years' ago. It is evolving so much, there are new entrants and the regulator is becoming much more involved in this whole topic. So I think it [risk profiling] has come to the forefront for advisers right now."

Maudsley-Brown (Nexus Financial), however disagrees with Nelson: "We have been risk profiling from the start. So we know as much about risk from day one, to after day one."

Nelson believes that is not only important for advisers to understand different levels of risk, but the client also: "We will have the basis risk profile in place, to give us the bare basic of what the client's risk profile is like, but we will bring other tools to help clients understand the level of risk associated with that particular level of investing.

"I think if you put your clients in a better position of understanding investing at better risk levels, how long their cash will last over a period of time and how they will meet their objectives over time, you can use this not only as a means to engage with the client but on an ongoing basis as well," Nelson adds.

Please visit Adviser Points of View, a site created by Incisive Media (publisher of Professional Adviser) in partnership with Architas.

More on Investment

FCA takes civil action against Neil Woodford and W4.0 for 'operating without authorisation'

FCA takes civil action against Neil Woodford and W4.0 for 'operating without authorisation'

Accused of breaching FSMA

Michael Nelson
clock 08 June 2026 • 2 min read
M&G's PruFund coming to Scottish Widows Platform

M&G's PruFund coming to Scottish Widows Platform

First third-party platform launch

Jen Frost
clock 08 June 2026 • 2 min read
Investors move from cash to US equities as confidence improves

Investors move from cash to US equities as confidence improves

Investment Association figures show

clock 05 June 2026 • 3 min read

In-depth

IHT on pensions: Advisers on a new way of working

IHT on pensions: Advisers on a new way of working

‘It has shifted the timing and focus of conversations’

Jenna Brown
clock 10 June 2026 • 8 min read
Workplace culture and the thriving financial advice practice

Workplace culture and the thriving financial advice practice

Best Financial Advisers to Work For 2026

Jenna Brown
clock 04 June 2026 • 10 min read
Labour leadership contest: What a change could mean for IHT on pensions

Labour leadership contest: What a change could mean for IHT on pensions

Advisers warned against banking on U-turn

Jen Frost
clock 28 May 2026 • 6 min read