Financial advisers are attaching "significantly" more weight to the service platforms offer, rather than associated "bells and whistles", according to a survey of almost 1,000 advisers.
CoreData Research's annual survey of the market found a quarter (25%) of advisers said platforms' service was the most important driver of satisfaction, compared to just 6.7% in the same survey in 2018....
To tackle liquidity issues
Results published last week
'Heavily influenced by Morningstar'
Odds widened to 2/1