Advisers increasing support for vulnerable clients - Prudential

'Monitoring concerning behaviour'

Sophie King
clock • 2 min read

Advisers are increasing support for vulnerable clients and training staff to spot signs of impairments, in response to growing concern about the impact of cognitive decline, according to Prudential research.

Almost three-quarters of advice firms now have specific rules for advising vulnerable clients and are increasing their support for them as the sector responds to the growth in inquiries about later-life advice, the Pru's numbers suggest. More than two-in-five of the 101 firms surveyed by Pollright for the insurer said they now monitor for signs of unusual or concerning behaviour among clients, in response to growing concern about the impact of cognitive decline, while nearly half of firms claimed they now train staff to spot signs of cognitive impairment. Of the firms questioned, one-...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers seeing clients cut pension contributions to mitigate IHT change

Advisers seeing clients cut pension contributions to mitigate IHT change

75% of advisers expect to adjust IHT strategies for nearly a third of their clients

Sahar Nazir
clock 28 October 2025 • 1 min read
FCA to regulate ESG ratings providers

FCA to regulate ESG ratings providers

Welcomes government's legislation to bring ESG ratings providers into its remit

Sahar Nazir
clock 28 October 2025 • 1 min read
Andrew Goodwin: Who holds the reins of the targeted support bandwagon?

Andrew Goodwin: Who holds the reins of the targeted support bandwagon?

'We have the ability to at least play a meaningful part in shaping our own destiny'

Andrew Goodwin
clock 27 October 2025 • 5 min read