Aviva has agreed, for an undisclosed fee and subject to regulatory approval, to acquire "a majority shareholding" in Wealthify Group, the holding company of robo-investment service Wealthify.
The insurer said the move was part of its strategy to build customer loyalty by providing a wide range of insurance and investment services managed through its digital MyAviva hub. It added the investment would support Wealthify's development, helping to accelerate the Cardiff-based business's future growth plans. Wealthify launched in April 2016 with the aim of attracting millennials and those new to investment by providing a simple, low-fee digital investment service. For a minimum investment of £1, customers invest in one of five diversified investment plans through ISAs and general i...
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