PFS revamps accredited adviser directory

Laura Miller
clock

The Personal Finance Society (PFS) has said it wants to put accredited financial advisers "at the public's fingertips" with the relaunch of its adviser directory.

The online database will give consumers access to more than 22,000 professionally qualified financial advisers, representing over 80% of the UK's regulated financial adviser community, the PFS said. It will form part of a planned overhaul of the professional body's findanadviser.org site, announced initially at its annual conference last November. "Consumer demand for an ‘accredited' professional financial adviser directory is growing as they become increasingly aware of the need and value of professional advice services," said PFS chief executive Keith Richards (pictured). The pro...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

PFS president and chair joins Professional Adviser in the studio

Professional Adviser
clock 10 July 2026 • 1 min read
FCA spotlights vulnerability in latest Consumer Duty review

FCA spotlights vulnerability in latest Consumer Duty review

Treatment of vulnerable clients still an area of improvement for firms

Sophia Panayi
clock 10 July 2026 • 2 min read
LV= again backs PA's Women in Financial Advice Awards as headline sponsor

LV= again backs PA's Women in Financial Advice Awards as headline sponsor

Second year as lead sponsor on WIFA

Professional Adviser
clock 09 July 2026 • 1 min read