Exclusive: Aviva platform boss discusses re-platforming and future plans

'Short-term pain for long-term gain'

Tom Ellis
clock • 9 min read

In this exclusive interview, Aviva head of platform propositions Mike Hogg reveals all about the company's struggles with re-platforming, whether the pain was worth it, and the firm's future plans

To grab a chat with Hogg, PA news editor Tom Ellis hopped on an East Coast Line train up to Aviva's offices in York and you can listen to the full interview through iTunes and Spotify by searching for The Pro Adviser Podcast or Professional Adviser in their respective podcast libraries. You can also click on embedded play button below to listen. Alternatively, here is a full-length feature on the conversation ... ‘A lot of shared frustration' It is no secret that Aviva had a torrid time with its adviser platform in 2018. After migrating £20bn or so of assets from its old Bravura-powered...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platform functionality: Beware change for change's sake

Platform functionality: Beware change for change's sake

'It's all too easy to end up in the realm of bolt-ons and fripperies'

Steve Andrews
clock 26 June 2026 • 4 min read
Vanguard UK Platform Awards – Last day to vote

Vanguard UK Platform Awards – Last day to vote

Last chance to vote across several categories

Clive Waller
clock 26 June 2026 • 1 min read
Most advice firms only 'somewhat satisfied' with platforms' data

Most advice firms only 'somewhat satisfied' with platforms' data

According to NextWealth’s Data Openness Report 2026

Sophia Panayi
clock 18 June 2026 • 2 min read