How to scale your financial advice firm without losing soul

What growing businesses get wrong about culture – and how to get it right

clock • 4 min read

To scale successfully, firms cannot leave culture to chance, writes Fusion Coaching's Duncan Lancashire.

Consolidation in financial advice used to seem simple: buy up smaller firms and watch assets under management (AUM) and EBITDA expand. Consumer Duty raised the bar. Growing businesses must now be more discerning about the firms they acquire and how they integrate them, ensuring consistency of client outcomes across the whole business. Integration often requires significant change, which can hollow out the very cultures that made both the acquirer and the acquired firms successful in the first place. Firms experiencing rapid organic headcount growth face a similar risk. How can growing fi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 11 May 2026 • 2 min read
Editor's view: The barbecue test – women and the future of advice

Editor's view: The barbecue test – women and the future of advice

The editor's Friday Night Takeaway from 8 May

Jen Frost
clock 08 May 2026 • 4 min read
Consumer Duty driving advisers to justify and evidence fee increases

Consumer Duty driving advisers to justify and evidence fee increases

Clients willing to pay more but expect tangible service upgrades

Isabel Baxter
clock 08 May 2026 • 1 min read