'Why bother?' What to do when change fatigue turns to apathy

There aren't many words in business today that induce as many shudders and eyerolls as ‘change'. It's not surprising: Gartner research found that in 2022 the average employee experienced ten planned enterprise changes – mergers, restructures or major technology replacements – up from just two in 2016. When change becomes relentless, many staff start asking themselves, "Why bother?". Adoption slows and the expected benefits of investment fail to materialise. There is plenty leaders can and should do to sequence change and prevent overload, but what if change apathy has already set i...