Bringing financial planning back to the community

'Rebuilding public trust isn't just good for clients'

clock • 3 min read

Robert Boland on why being visible, accessible and human is key to bridging the advice gap

Financial advice is changing and fast. Technology has made it easier than ever to access information, compare products and automate portfolios. That's progress, of course, but it's also left many people feeling more disconnected than ever from professional advice. Despite all the innovation, public trust in our profession remains patchy, and too many adults still go without guidance. So how do we change that? In my view, one of the biggest challenges is visibility. For many communities, the days of simply popping into a branch for advice are long gone. Banks and building societies hav...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Over-collaboration: When everyone's accountable, no-one is

Over-collaboration: When everyone's accountable, no-one is

‘Boosting productivity requires smarter collaboration’

Duncan Lancashire
clock 10 February 2026 • 4 min read
Söderberg enters UK HNW space

Söderberg enters UK HNW space

Through Artorius Wealth Management investment

Jen Frost
clock 09 February 2026 • 2 min read
News editor's view: Advice firm valuations - are we at the peak?

News editor's view: Advice firm valuations - are we at the peak?

The news editor's Friday Night Takeaway from 6 February

Isabel Baxter
clock 06 February 2026 • 3 min read