You can always make more money, but you can't buy more time

What’s the ROI on a memory that lasts forever?

clock • 3 min read

Sometimes the smartest financial decision is giving your clients the backing to enjoy what they’ve built and helping them to use their time more wisely, writes Chris Ball

I've seen clients agonise over whether they should spend £15,000 on a family holiday. They worry about fees, long-term returns, future liabilities, which are all valid concerns. But the better question is: What's the ROI on a memory that lasts forever? What's the value of three generations sharing one trip, one experience, together?  What's the cost of waiting until "the right time" and never getting around to it? This may sound morbid but tomorrow isn't promised for any of us. I'm not saying you should encourage reckless spending. But not everything worth doing is easily modelled on ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: What I've learnt from ambitious young women in advice

News editor's view: What I've learnt from ambitious young women in advice

To mark International Women’s Day this year, I wanted to shine a light on the young female talent out there in the advice profession.

Isabel Baxter
clock 06 March 2026 • 4 min read
Give to Gain: Why lifting women lifts the entire financial sector

Give to Gain: Why lifting women lifts the entire financial sector

Sharing time, knowledge and opportunity creates meaningful change

Steph Willcox
clock 06 March 2026 • 4 min read
Acting on, not just celebrating International Women's Day

Acting on, not just celebrating International Women's Day

'At my firm, we are walking the talk through a number of practical initiatives'

Fiona Oliver
clock 06 March 2026 • 4 min read