You can always make more money, but you can't buy more time

What’s the ROI on a memory that lasts forever?

clock • 3 min read

Sometimes the smartest financial decision is giving your clients the backing to enjoy what they’ve built and helping them to use their time more wisely, writes Chris Ball

I've seen clients agonise over whether they should spend £15,000 on a family holiday. They worry about fees, long-term returns, future liabilities, which are all valid concerns. But the better question is: What's the ROI on a memory that lasts forever? What's the value of three generations sharing one trip, one experience, together?  What's the cost of waiting until "the right time" and never getting around to it? This may sound morbid but tomorrow isn't promised for any of us. I'm not saying you should encourage reckless spending. But not everything worth doing is easily modelled on ...

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