As advisers are zigging to AI, how do you zag?

In a recent article by Sahar Nazir here on Professional Adviser, there's a quietly unsettling undertone worth exploring: what happens to financial advisers when future clients increasingly turn to artifical intelligence (AI) to find them? This isn't a hypothetical: it's already happening. Google is already integrating generative AI into its search results, and platforms like ChatGPT are being used by consumers to gather financial information. That shift may seem incremental, but it could have profound consequences, especially for smaller firms. Because if the average consumer starts a...