Stifled competition and innovation mean worse outcomes and experiences for consumers, writes Alex Cowan-Sanluis
‘Nobody gets fired for buying IBM." It's a well-known adage in the business world. It essentially implies it'd be daft to take a risk in your outsourcing or buying decisions when an unexciting, perhaps expensive, but ‘safe' option is on the table. If you're not trying to shoot the lights out, go with the big and proven. We live in a similar world in the advice and wealthtech sector. Although the dominating provider of technology goes by a different three-letter acronym. There are a few things wrong with this excessively cautious approach – both in our small corner of the finance world...
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