BDM Benchmark 2025: Advisers expect business support

Business development managers (BDM) play a crucial role in the advised market. They are the main communication route between provider and adviser. Despite that, there isn't much comment on their position in the market, so we think this annual research, from Davies Marsh, offers helpful insight into their importance to the sector. One of the reasons for BDMs' importance to advisers is their relative scarcity. Time was when companies like Norwich Union and Standard Life had more than 200 BDMs or, as they were once known, life inspectors. Now, there are very few providers with more th...