How can firms improve client engagement with wealth products?

Consumer first focus; Simplifying prodcut information

clock • 4 min read

There are a number of ways to improve consumer engagement and understanding around products in the wealth management market, writes James Wood

Over the years, the wealth management industry has been hindered by excessive regulation. It has resulted in wealth providers often overcomplicating their product offerings with lengthy disclosures, technical correspondence, and ambiguous marketing materials. These are barriers to investing and create unnecessary confusion, deterring consumers rather than empowering them. While customer-facing documentation has improved since the introduction of Consumer Duty, there is still scope to enhance consumer understanding. The Financial Conduct Authority (FCA) acknowledged this during its ...

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